July 21st, 2015
Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.
Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers.
This infographic from LinkedIn shows that 93% of surveyed marketers are using content marketing to some degree, and 58% plan to increase their content marketing budgets over the next year.
Furthermore, 87% of content marketers use social media platforms as part of their marketing tactics. Of those who use them as a strategy, 91% preferred LinkedIn to popular social networking sites such as Twitter or Facebook, which 85% and 81% of those surveyed used respectively.
The least used social platform was a three-way tie between Foursquare, Tumblr and Vine, at 14% each.
Mobile devices ranked low on the list of tactics used by marketers. Only 38% of those surveyed used mobile content, with 34% using e-books and 28% using mobile apps. Printed media was also in decline — only 35% of marketers used print magazines and 30% utilized printed books.
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