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Category Archives: ADVERTISING

Marketers Are Putting Their Money and Confidence in Social Media

David Smothers November 1, 2013

Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more. Social media sites facilitate the spread of this content by allowing customers to share information… Continue Reading »

ADVERTISING

Creepy Local Chiropractor Ad Will Make You Wince

David Smothers May 16, 2013

Remember that amazing/weird/hilarious/musical local auto ad that set the web on fire a couple weeks ago? The guys who made that, YouTube duo Rhett & Link, are back with a follow-up ad for another local L.A. business. This time it’s the Ryan Lee Chiropractic Center that gets the duo’s bizarre treatment. The super awkward spot,… Continue Reading »

ADVERTISING

Beyonce Battles Past Selves in Pepsi’s ‘Mirrors’ Commercial

David Smothers April 4, 2013

Pepsi unleashed a 60-second TV commercial Thursday starring Beyonce dancing to her upcoming single “Grown Woman” and, of course, sipping on soda. Dubbed “Mirrors,” the ad brings back some of Beyonce’s familiar outfits and moves in reflections in a dance studio’s mirrors. The commercial is part of Pepsi’s celebrity-infused “Live For Now” global ad campaign that launched a… Continue Reading »