July 21st, 2015
When Facebook bought Oculus VR last week for $2 billion, many wondered if and how the social network could integrate the virtual reality experience into the social networking site.
Now, a concept video by Chaotic Moon Studios shows what an Oculus Rift-powered Facebook experience might look like. Although the headset is largely designed for gaming — thanks to its fully immersive 3D experience that makes you feel like you’re actually in games, physically dodging bullets or moving your head to see virtual panoramas — it also has huge potential for other applications, such as shopping and social experiences.
The concept video specifically looks at how a Facebook user could wear the Oculus Rift to enhance online shopping on the site.
By clicking on a Facebook ad for a purse, the person in the demo is prompted to connect his Oculus Rift headset to enter a 3D virtual Facebook market, where he could walk into an assortment of stores. The user selects Nordstrom and a satchel priced at $199. He is able to wave his hands to turn the bag to get a better look, video chat with a friend for advice and ultimately make a purchase.
Overall, the video highlights a huge opportunity for both brands and advertisers.
Following the announcement of the purchase, Facebook CEO Mark Zuckerberg detailed why he was so eager to invest in the company, calling it a “longterm bet on the future of computing.”
“Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate,” he said.
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