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Got A Bright Idea? Test It With A Rapid-Fire User Study

David Smothers July 2, 2013

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. As day 5 of the product design sprint dawns and the team files into the war room, there’s a certain something in the air. Is… Continue Reading »

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Disrupt Your Thinking,Transform Your Business

David Smothers June 17, 2013

Plenty of entrepreneurs claim that they are “disrupting” their industry. But, Luke Williams, a professor of innovation at NYU Stern School of Business and author of Disrupt (FT Press, 2010), says most companies deal only in incremental changes that support their current business model — and that’s not enough. For example, while many business experts… Continue Reading »

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Nike Draws Criticism for Tiger Woods Tribute

David Smothers March 25, 2013

A Nike Facebook and Twitter post featuring Tiger Woods and the caption “Winning takes care of everything” has drawn criticism for perceived insensitivity about Woods’ divorce. Woods became the world’s No. 1 ranked golfer on Monday after his win at Bay Hill. Woods hasn’t had the top ranking since 2010. Woods’ slump began in 2010, the year of his divorce… Continue Reading »

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Foursquare Launches ‘Foursquare for Business’ App

David Smothers January 29, 2013

Foursquare continued its efforts to monetize its service with Foursquare For Business, an app designed to let business owners manage specials and view analytics. The app, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates,” view recent check-ins to their establishment, share Foursquare updates on Facebook and Twitter, drive traffic to their… Continue Reading »

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New face of celebrity endorsements

David Smothers January 21, 2013

He is not as involved in music as he was in the 1990s, yet Sean “Diddy” Combs is on course to be Hip Hop’s first billionaire according to Forbes. The rapper, who dominated the 1990 with his Bad Boy outfit, has made millions of dollars from his career and clothing line, Sean John. But it… Continue Reading »

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Psy Bringing ‘Gangnam Style’ to Wonderful Pistachios Super Bowl Ad

David Smothers January 21, 2013

Get crackin’ — “Gangnam Style.” That’s the slogan of the forthcoming Wonderful Pistachios Super Bowl campaign featuring South Korean pop star Psy. The rapper achieved worldwide recognition last year for his music video “Gangnam Style,” the first to hit 1 billion views on YouTube. The spot doesn’t air until Feb. 3, but Wonderful Pistachios is already trying… Continue Reading »

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Rickshaw Bagworks LED-Lit Messenger Bag Illuminates the Darkness

David Smothers January 18, 2013

Rickshaw Bagworks is teaming up with Kickstarter success, HALO Belt, to create their new HALO Zero illuminated laptop messsenger bag. The case, available with a red, green, blue or yellow LED light attached via velcro, is designed to bring cyclist safety lights into this century with the tag line “Be safe Be seen.” “We wanted to… Continue Reading »

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